Deploying Generative AI? How to Overcome Data, Bias, Cost, Use Case, and Adoption Challenges

Blog | April 1, 2024 | By Amit Phatak

Deploying Generative AI: Overcoming Challenges

Overcoming Data Bias, Cost, Use Case, and Adoption Challenges

Strategies for Successful Generative AI Deployment

Generative AI systems, which can autonomously generate content like text, images, music, and videos, are making significant strides in the world of artificial intelligence. As their capabilities continue to evolve, so do the challenges associated with deploying them in the enterprise. In this article, we will explore some of the most pressing challenges that organizations currently face when deploying GenAI systems and discuss strategies for overcoming them.  

The biggest challenges in deploying GenAI, as we see them today, are: Data Privacy & Security; Addressing Hallucinations; Computational Costs; Understanding the Right Fit for Use Cases; and Driving Adoption. Let’s delve into each challenge along with possible strategies for addressing them.

Understanding Data Bias in Generative AI Models

Addressing Cost Concerns in Generative AI Projects

Selecting the Right Use Cases for Generative AI

Overcoming Adoption Challenges in Generative AI Implementation

Mitigating Data Bias in Generative AI Training

Optimizing Cost Efficiency in Generative AI Projects

Identifying Use Cases with High ROI for Generative AI

Driving Adoption and Engagement with Generative AI Solutions

Deploying-Generative-AI-image description

Data Privacy & Security 

Data Privacy & Security is perhaps the biggest challenge facing enterprise deployments today. Generative AI systems can be used “as is” for some applications without requiring training. However, for enterprises that want to train Generative AI on their own private data, which often contains sensitive and personal information, there are significant data privacy and security concerns. These concerns include data breaches, unauthorized access, and misuse of the generated content. To address this issue, enterprises can explore a combination of the following:

Data Minimization

Data Minimization

Collect and use only the data that is necessary for training the AI model. Anonymize or remove any personally identifiable information (PII) from the training data.

Robust Access Controls

Robust Access Controls

Implement strict access controls and encryption methods to protect data. Limit access to only authorized personnel and regularly audit and monitor access to sensitive data.

Differential Privacy & K-anonymization

Differential Privacy & K-anonymization

Differential Privacy is a mathematical framework that injects noise into the data to protect individual identities. This allows for effective model training while making it harder to link specific data points to individuals.  Another technique is K-anonymization, which modifies data by generalizing certain attributes. This reduces the risk of re-identification while still providing useful information for the model.

Secure Model Training

Secure Model Training

Secure the model training process itself. Use secure and isolated environments for training and implement techniques which allows training without sharing raw data.


Addressing Hallucinations 

Hallucinations are a significant concern in generative AI systems, especially in the context of text generation. These systems can sometimes produce content that is biased, offensive, or outright false. This can have serious consequences, including spreading misinformation and harming reputations. To address hallucinations, consider these strategies: 

Diverse and Representative Training Data

Diverse and Representative Training Data

Ensure that the training data is diverse and representative of different perspectives and demographics. This can help reduce the likelihood of the AI system producing biased or offensive content.

Pre-processing Filters

Pre-processing Filters

Consider implementing pre-processing filters that can identify and flag potentially problematic content, including profanity, hate speech, and factually incorrect information. This helps mitigate the risks of bias and hallucinations in the generated outputs.

Human-in-the-Loop

Human-in-the-Loop

Incorporate a human-in-the-loop approach where human moderators review and approve the generated content before it is published or shared. This can be especially useful in high-stakes applications like news generation.

Continuous Monitoring

Continuous Monitoring

Regularly monitor the AI system’s output for any signs of hallucinations or bias. Adjust the model’s training data and fine-tune the process based on the monitoring results.


Computational Costs 

The computational demands of generative AI systems are substantial. Training such models requires powerful hardware and can be an expensive proposition. Besides, there can be additional challenges in deploy these models in resource-constrained environments. However, computational costs can be overcome via: 

Model Optimization

Model Optimization

Optimize the AI model for efficiency without sacrificing performance. Techniques like model quantization and Low-Rank Adaptation (LoRA) can significantly reduce the model’s size and computational requirements, making it suitable for deployment on resource-constrained devices.

Cloud-Based Solutions

Cloud-Based Solutions

Leverage cloud-based AI platforms that provide scalable resources for model training and deployment. This allows organizations to access powerful hardware on-demand without the need for significant upfront investment.

Model Caching

Model Caching

Cache the generated content where possible to avoid recomputation. For example, you can store frequently generated text responses to reduce the computational load.


Understanding the Right Fit for Use Cases 

When it comes to deploying generative AI systems understanding where and how they can be effectively applied can be surprising difficult. For not all use cases benefit from such systems, and in some cases, traditional rule-based or manual approaches often make better sense. Hence to determine the right fit for use cases, enterprises can:  

Use Case Evaluation

Use Case Evaluation

Conduct a thorough evaluation of your use cases to determine whether generative AI is the best solution. Some questions to consider include: Is the task well-defined? Does it involve content generation or understanding? Is it repetitive and time-consuming?

User Needs Analysis

User Needs Analysis

Understand the needs and expectations of the end-users. In some cases, generative AI may not align with user preferences, and a more traditional approach may be more appropriate.

Cost-Benefit Analysis

Cost-Benefit Analysis

Perform a cost-benefit analysis to determine whether the potential benefits of using generative AI, such as time savings or improved quality, outweigh the costs and potential risks.

Prototype and Iterate

Prototype and Iterate

Start with a small-scale prototype of the generative AI system for a specific use case. Gather feedback and iterate based on user and stakeholder input.


Driving Adoption 

Generative AI systems in the enterprise are still a relatively new phenomenon and lack of precedents can often make user adoption challenging. User resistance to change, lack of expertise, and concerns about job displacement are just some of the concerns which can hinder its wider adoption.   Overcoming user resistance, however, is possible through:   

Data Culture - Training and Education

Data Culture – Training and Education

Invest in training and education for your team. Ensure that your staff has the necessary skills and knowledge to work with generative AI systems effectively.

Clear Communication

Clear Communication

Communicate the benefits of generative AI adoption clearly to all stakeholders, including employees, customers, and partners. Address concerns and provide reassurance where necessary.

Pilot Projects

Pilot Projects

Start with pilot projects to demonstrate the value of generative AI. Success in small-scale initiatives can encourage wider adoption.

Change Management

Change Management

Implement change management strategies to address employee concerns and foster a culture of innovation and adaptation.


In conclusion, while generative AI promises immense potential, successfully deploying these systems in the enterprise involves navigating a variety of challenges from data privacy to driving adoption. However, by taking a proactive approach, leveraging strategies like robust data protections, human-in-the-loop reviews, change management, and pilot projects, organizations can overcome these hurdles. With careful planning and execution, enterprises can unlock the tremendous benefits of generative AI to drive innovation and efficiency across diverse use cases.

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Amit Phatak
About the Author

Amit Phatak, a seasoned leader, thrives on propelling innovation through cutting-edge technologies such as AI/ML and Generative AI. With a remarkable track record, he has earned his stripes in steering AI/ML-based product development, boasting a portfolio that includes not only expertise in implementing AI/ML based solutions, but also patents in this dynamic field.

Fueled by a dual passion for technology and business, Amit excels in delivering next-level solutions to enterprises in manufacturing, financial services, and healthcare, life sciences (HLS) and retail. His forte lies in crafting AI Blueprints and deploying AI/ML and Gen AI-based solutions.

In his role as Vice President and Head of Decision Intelligence at USEReady, Amit is at the helm, orchestrating strategies that seamlessly integrate the realms of artificial intelligence and decision-making. His vision is steering organizations towards the future, where the harmonious fusion of intelligence and innovation becomes a driving force for success.

Amit PhatakVP & Head of Decision Intelligence | USEReady