Building Private, Trustworthy and Responsible LLM Applications

Blog | December 11, 2023 | By Amit Phatak

Responsible LLM Application Development

Building LLM Applications

Building Ethical and Trustworthy LLM Applications

When venturing into the realm of deploying Large Language Models (LLMs) within an operational environment, leaders are faced with unique challenges due to the sheer scope of potential inputs and the vast array of outputs these systems can generate.

The unstructured nature of textual data adds complexity to the ML observability space, and addressing this challenge is crucial as the lack of visibility into the model’s behavior can lead to significant consequences.

For enterprises looking to harness the power of generative AI and LLMs to address complex business challenges, it’s essential to prioritize the creation of private, trustworthy, and responsible LLM applications. These guidelines serve as a cornerstone for responsible implementation, fostering trust in the technology and its outcomes.

Ensuring Privacy in LLM Development

Building Trust in AI Applications

Responsible AI: Ethics and Best Practices

Private LLMs

LLM’s have been trained on data from the internet and are very good generalists since they have seen data that comes from multiple domains, authors, perspectives, and timeframes. In most enterprise use cases, this capability is useful but not sufficient. What is needed instead is a version of the LLM that is adapted to the enterprises’ data and use cases.

LLMs can be adapted to enterprise data and use cases through either fine-tuning or in-context learning. Learn what they are, and which option works for your use case here.

This data needs to be carefully curated to ensure it is of the highest quality and passes all data security and privacy standards at your enterprise. Many enterprises are in industries that have strict regulations about data handling and processing like GDPR, CCPA, HIPPA. For such enterprises, private LLMs provide a means to adhere to these standards. 

Private LLMs can be created using proprietary LLMs from OpenAI and Anthropic or open-source LLMs from Meta and Google. A private LLM can be hosted in the cloud or on-prem.

Trustworthy LLMs

It is critical from an adoption perspective that the end users of LLM applications find them safe and reliable. Care should be taken to check each response generated by the LLM application for accuracy and relevancy of the response.

Hallucination is a chronic problem with LLMs, and steps need to be taken to ensure that the responses from LLM applications do not suffer from this issue and are relevant and accurate to the input prompt. Attribution to the source of the information in the response and self-check frameworks which check for consistency of responses given a prompt are some of the ways to check for and address hallucination issues.

LLMs also struggle with tasks that require a deep understanding of context. It is observed that when LLMs are given time and allowed to reason and logically process information, they have a better chance of understanding complex use cases and generating accurate and coherent responses. Employing techniques like Chain-of-Thought (COT) has been shown to improve the multi-step reasoning abilities of LLMs to ensure accurate responses and such techniques need to be used depending on the use case to ensure reliable responses from the LLM application.

The LLM application that is built must also protect itself from malicious attacks. LLMs are susceptible to prompt injection attacks, where malicious input can lead to unintended or harmful outputs. This security vulnerability needs to be addressed to prevent unauthorized access or manipulation of enterprise data and systems.

Responsible LLMs

LLMs have the potential to perpetuate biases present in training data, which can lead to biased or unfair outputs. Enterprises must address the challenge of identifying and mitigating bias to ensure responsible and ethical AI deployment. Responsible LLMs need to ensure they are fair and not biased toward any race, religion, gender, political, or social group. Ensuring non-toxicity in responses and the ability to deal with any toxic inputs is critical in building private LLM models.

Similarly, data leakage needs to be addressed while building the LLM application. It is possible to leak sensitive data based on either the training set or due to a prompt. Care needs to be taken to ensure that there are no data leakages through the LLM application.  

Privacy-Centric LLM Development

Establishing Trust in AI Applications

Responsible AI Implementation

It is important to build guardrails around the LLM applications to ensure they follow private, trustworthy, and responsible principles. Adoption of these applications is dependent on users finding them safe and reliable failing which their use in the enterprise landscape will eventually taper off.

Amit Phatak
About the Author

Amit Phatak, a seasoned leader, thrives on propelling innovation through cutting-edge technologies such as AI/ML and Generative AI. With a remarkable track record, he has earned his stripes in steering AI/ML-based product development, boasting a portfolio that includes not only expertise in implementing AI/ML based solutions, but also patents in this dynamic field.

Fueled by a dual passion for technology and business, Amit excels in delivering next-level solutions to enterprises in manufacturing, financial services, and healthcare, life sciences (HLS) and retail. His forte lies in crafting AI Blueprints and deploying AI/ML and Gen AI-based solutions.

In his role as Vice President and Head of Decision Intelligence at USEReady, Amit is at the helm, orchestrating strategies that seamlessly integrate the realms of artificial intelligence and decision-making. His vision is steering organizations towards the future, where the harmonious fusion of intelligence and innovation becomes a driving force for success.

Amit PhatakVP & Head of Decision Intelligence | USEReady