A great dashboard is a perfect marriage of form and function - the dashboard should be intuitive, functional and comprehensive, while the design should be aesthetically elegant. Our Tableau dashboard experts can help you convert complex data into business-ready dashboards for quick data discovery and insights. Here are the key elements we focus on to create ready-to-use, actionable visualizations:


Great dashboards have a natural flow of information leading to a story. Dashboards are to be built knowing who the consumer is and aligning it with the right KPIs. It should enable the user to begin at a focal point, a big picture and narrow down to a particular set of data while progressively offering analytics and insights. Our Tableau experts have created a design process, a wireframe that can be used as a foundation for building interactive dashboards. The dashboard framework hides extraneous information and enables users to immerse into the story, while each explorative layer reveals more information, supplementary data.

MAD Visualization Framework
We believe in the motto: “It is not in the tools, but in the designing.” Hence, we use the unique ‘MAD’ framework. Monitor-Analyze-Detail aka MAD is a top-down analysis framework. It offers an interactive structure that delivers information to users on demand.

The framework is best represented as a pyramid shape depicting the expansion of user dimensions, measures and trends in each level. Each successive layer provides additional details, views, and perspectives that enable users to understand a problem better and identify the steps they need to take to address it.

The three functions – Monitor, Analyze and Detail - is associated with a different layer of information and sets of KPIs.  KPIs cascade from the top level to the bottom, and data aggregates from the bottom to the top.

  • The monitor level offers a graphical, summarized overview of the data and enable business users to assess the status and trend of KPIs at a glance.

  • The analysis level enables users to explore the KPI from multiple perspectives or dimensions using filters.

  • The detailed/drilled through layer offers detailed data for the users where they can drill to atomic-level data in the data warehouse to gain additional context - history, comparison, evaluation etc. and glean important insights.

2. Visual Aesthetics

As you already know, raw, static data presented in basic, numerical terms are not always tangible. Graphical representation enable audience to put data in perspective. This is why, visual aesthetics play an important role in our dashboard building capabilities. Long gone are the days of cluttered, inconsistent and boring dashboards. Low-quality images, distortions and bad colour schemes simple distracts and annoys the users. Aesthetics is crucial to draw attention to the quantitative elements in the dashboards. With this objective, we develop simple, elegant dashboards that contextualize the data, holds the audience’s focus and deliver the right insights quickly and efficiently. As Tableau experts, we have the creative and intuitive skills to put together a complex data report that stands out from the crowd.

Branding and Template Building

Dashboards should be unique to each organisations. Not just in their alignment with the company’s business goals but also with the company’s brand identity and vision. The visual theme, logo placement, colour palette, typography and visual weight should be consistent in the dashboards developed throughout the department/ organization. Creating clean, consistent dashboard templates make them recognizable when sharing with your clients or internal teams.

It is important to have multiple dashboard templates that can be utilized for sharing analytics content with different user groups. For dashboards that you intend to share with your partners or clients, incorporating the client/ partner logo, branding style and web-page shows attention and value you give them. Template uses by internal teams can have a different underlying visual theme enabling them to be identified easily. We help you develop custom dashboard templates suited for different user groups that can be leveraged by your analysts.

3. Performance Optimization

Once dashboards are built, we optimize them through multiple testing and eliminating areas that hinder workbook performance. If a dashboard is too time consuming and slow-performing, it defeats the purpose. To eliminate this, we have developed dashboard performance benchmarks and checklists that can be used for ensuring quick-responsiveness and optimum interactiveness. Optimized, high-performing dashboards are used to develop customer-branded dashboard templates that can be scaled by analysts.